PRESS
The Corral keeps a free, public map of working artisans across the San Francisco Bay Area — the people still making things by hand for a living, and where to find them. Everything on this page is free to use.
PRESS CONTACT
press@artisancorral.comBriana Ottoboni, founder of The Corral. This inbox is monitored daily, and Briana is happy to walk through the data, arrange an interview, or answer any questions.
THE MAP, BY THE NUMBERS
Current as of August 16, 2026. These figures are read straight from the live map, not maintained by hand.
- 194
- Artisans mapped
- 24
- Bay Area cities
- 53
- Distinct trades
Trades are counted on normalized names, not raw entries — several artisans describe the same craft differently (“Calligrapher” and “Calligraphy”), and counting the raw text would overstate how many distinct trades the map holds. The trade_canonical column in the dataset shows the name each entry is counted under.
HOW THE MAP IS BUILT
Who gets on it. Artisans are found through research — press coverage, trade guilds, studio directories, open-studio rosters, and referrals from other makers — and through open submissions at /artisans/submit. Every entry is reviewed before it publishes; submitting does not guarantee a listing.
What an artisan is. An artisan is defined on this map as someone working a skilled craft trade by hand, professionally and currently. The work must be a working practice, not a hobby; it must be functional, not exclusively fine art; and it must be made by them, by hand.
What counts as the Bay Area. The nine-county region. Artisans who have moved away are removed. A small number are recorded as “Other Bay Area” where the specific city isn't confirmed; those are excluded from the city count above.
What's missing. The map is not exhaustive and does not claim to be. It skews toward artisans with some public presence (a website, a shop, a press mention), which means makers who work quietly are under-represented. Coverage is deepest in San Francisco and thinner toward the region's edges.
How current it is. Profiles are written from each artisan's own site and public material, and reviewed before publishing. The map updates continuously; the figures above are read live.
THE DATASET
The full list as a CSV — name, studio, trade, the canonical trade name the counts use, craft category, city, website, Instagram, and a link to each profile. It carries only what the map already shows publicly; no contact details for the artisans are included. Free to reproduce with credit to The Corral and a link to the map.
DOWNLOAD THE CSV →IMAGES
Photographs of the workshops and the makers are available for editorial use, at web and print resolution, credited to Briana Ottoboni / The Corral. Screenshots of the map itself are fine to use without asking, with the same credit. Email press@artisancorral.com and say what the story needs (a specific trade, a neighborhood, a portrait).
ABOUT THE CORRAL
The Corral is a free, independent platform for the artisan trades: a jobs and opportunities board for people who work with their hands, and a public map of the working artisans of the San Francisco Bay Area. It is free for artisans to be listed on the map and free to use the board. It was built and is run by Briana Ottoboni. artisancorral.com
FOUNDER
Briana Ottoboni is the founder of The Corral and the host of The Trades Show, an interview series filmed on location inside the workshops of modern artisans.